Partner Marketing
Many companies extend millions of marketing dollars to partners to drive business. Unfortunately, because of strict approval guidelines, lack of resources, expertise and time, many dollars go unspent each year, resulting in lost revenue opportunities.
We’ve designed two programs that enable technology providers and their partners to maximize partner marketing dollars (Market Development Funds (MDF) and Co-op) quickly.
ProofPoint Advantage – Compelling, comprehensive, metric-based case studies
ProofPoint Advantage measures and leverages success to drive additional revenue. Our disciplined approach identifies, quantifies and packages the value realized by customers to:
- Uncover and accelerate the sales process
- Increase and elevate awareness
- Bridge and reinforce the technology and partner value-add as a solution
Partner BizBuilders – Proven go-to-market services
Partner BizBuilders and programs focuses business partner’s marketing and sales efforts on high return strategies. Our streamlined and modular process delivers:
- Crisp & differentiated positioning of the partner’s solution
- Comprehensive marketing strategy and plan
- Complete channel program and partner recruitment plan
PartnerBizBuilders begins with a Go-to-Market Needs Assessment that identifies which module(s) will benefit partners most, which allows flexibility and accelerates time to market.
Once we’ve identified the most compelling challenges from the needs assessment, we can plug into the quickest path (or paths) to resolution.
