How We Work With You

Routes2Market brings proven processes and tools to each client assignment to accelerate results. We start from the end and ask the following questions:

  • What business challenges do you want to solve?
  • What would the ideal deliverable ultimately do for you?
  • In what form do you prefer that deliverable?
  • What is your desired timeframe?

We bring breadth of experience, fresh energy and perspective to each assignment.  Our team has walked in the shoes of the client, enabling pragmatic thinking and respect for time constraints.

While not all assignments begin this way, we often begin with a working session that brings together stakeholders and members from our team.  These quick start, roll-up-your-sleeves, sessions are designed to enable our clients to step back from the day-to-day to:

  • Identify and qualify primary challenges
  • Outline a roadmap to productively address those challenges
  • Button down business milestones for which solutions must be delivered

From the working session, Routes2Market is in a solid position to deliver an outside-looking-in assessment and recommendations for how the client might move forward to resolve its challenges.  In addition to the value inherent in the session, it’s a low-risk way for both parties to qualify the opportunity to work together. What We Value

  • Speed and resourcefulness. We deploy resources nimbly and deliver results quickly.
  • We pride ourselves on long-term relationships built on trust. We roll up our sleeves and sometimes “break bread” together. We value partnerships.
  • Our network is an asset and our community. We look for opportunities to help make connections to add value even when it lies outside our core competencies.

Marketing challenges that keep our clients up at night include:

  • How are we positioned vis-à-vis our competitors in the eyes of the customer?
  • Who are we and what differentiates us; is it compelling?
  • What does, and should, our brand communicate?
  • Where should we go next?
  • What problems are our customers trying to solve, and how can we help them?
  • What messages are most compelling and how do we tailor them to each decision maker in the buying process?
  • Do we have the right resources and tools to help us get our story out cost effectively?
  • Is our go-to-market strategy aligned with our business strategy?
  • What does our sales force need to sell more effectively?

Partner Development challenges that keep our clients up at night include:

  • Can we get there from here with our existing sales resources?
  • How can we get more from our sales channels and strategic alliances?
  • Are we reaching new customers in the most cost effective manner?
  • How can we sell more to existing customers?
  • Are we selling to customers in a way that they are accustomed to buying?
  • How do we minimize the conflict between direct sales and indirect business partner channels?
  • Can our sales channels articulate our customer value proposition?
  • Is our partner business proposition compelling?