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Partner Problem Solving Strategies 101

It’s inevitable, somewhere along the way partnerships encounter roadblocks and speed bumps that get in the way of forward momentum. Orders not shipping on time, MDF accounting errors, and the changing out of your favorite channel sales manager can take you off track. While day-to-day partnership challenges can be distracting, many of them are not worth the excitement they generate.  So, it’s critical that you have a way to prioritize the issues most important to your partner’s growth with you, much like you do with customers.

As a starting point, ask the following questions to help flesh out partner problem solving strategies:

1. What defines an issue worth addressing now, later and/or escalating?

2. What is the conflict resolution escalation and decision-making path for each?

3. How will the loop be closed with partners and change communicated internally, to minimize the issue in the future?


Having a way to work through that occasional detour will go miles to keeping your partnership on track to success.

How are you addressing partnership potholes along the way?

June 21, 2012  ·  

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