Keep Right Blog

Revitalize Your Partner Retention Plan

With spring right around the corner, which for many is a time of renewal and anticipation, we share four ways to breathe revitalization into your partner retention plans:

  • First of all, have one.  Many companies have ambitious plans for recruiting new partners, but few develop plans to retain valuable existing partners. The reasons for having a plan for partner retention are no different than those for retaining customers.  Simply put, it’s cheaper and minimizes time to market to work with existing partners than incurring the expense and taking the time to find, recruit and onboard new partners.
  •  

  • Invest in those diamonds in the rough.  It’s best practice for companies to extend additional benefits to partners that invest in training, certification, and any number of program requirements.  Typically, the “A” partners get a lot of attention as they are often the highest revenue-producing partners.  And, of course, you want to keep those partners happy.  However, “B” and “C” partners are people too, and frequently, there are gems worth cultivating. Again, renewing your B and C partnerships will cost you less and get you to market sooner than starting over with a new partner.
  •  

  • Spice it up. When was the last time you looked at your partner business proposition? How compelling is it for existing partners to continue to invest in you and, ultimately, sell new products and services on your behalf?  How much does it cost (time and dollars) to train the partner’s sales force?  How much does it cost for the partner to port an application to your new Cloud offering?  What new infrastructure is required to support your offering?  And, mostly, what does it all cost compared to what they’re doing today, potentially with a competitor? All of these factors go into a partner’s decision to stay with you and/or to consider taking on new offerings.  Make sure you’ve made it as attractive as possible for them to stay with you.
  •  

  • Loyalty-Shmoalty.  As we’ve said before, if you want loyalty, get a dog.  However, there are partner program offerings that go a long way to encouraging partner goodwill.  Things like partner recognition awards and events (and not solely for revenue), highly responsive pre- and post-sales support, and free and easily digestible training go a long way to making it worth your partner’s decision to stick around.

  • Investing in your existing partners to keep them energized about and committed to working with you is smart business.  What have you done lately to ensure that success is maximized with them?

     

    March 4, 2013  ·  

    11 comments so far. (Post your own)

    #2 | On November 25, 2015, Lionel said:

    Dude, right on there brrheto.

    #3 | On February 28, 2018, Jonson said:

    google

    #4 | On August 13, 2018, Lacy R. Dean said:

    The major thing what you can find in essay writing blogs are that we can see good varieties of articles which are written on different topics and subjects. That is why reason why lot students do check top assignment services blogs to get reference articles for their project work. From lot of years these blogs are serving students in many ways for their studies.

    #5 | On August 29, 2018, shine said:

    If you dont add this to https://research-paper-writing-services.net/papersgear-com-review/ i think they may come after you for it, i dont know about you but they seemed pretty adamant to me on the matter here !

    #6 | On September 22, 2018, shine said:

    For many people this is important, so check out my profile:  123movies

    #7 | On September 22, 2018, shine said:

    The most interesting text on this interesting topic that can be found on the net ...  fmovies

    #8 | On September 22, 2018, shine said:

    I invite you to the page where you can read     with interesting information on similar topics. putlocker

    #9 | On September 22, 2018, shine said:

    On this subject internet page, you’ll see my best information, be sure to look over this level of detail. 123movies

    #10 | On September 27, 2018, shine said:

    This is also a very good post which I really enjoyed reading. It is not every day that I have the possibility to see something like this..  international virtual number

    #11 | On October 18, 2018, shine said:

    Hmm… I interpret blogs on a analogous issue, however i never visited your blog. I added it to populars also i’ll be your faithful primer. brio train sets

    #12 | On December 11, 2018, rojoditip said:

    Thanks for sharing the information. Keep the good work going. cm browser android  chamelephon download  makeup plus apk

    Add Your Comments:

    Name: (required)

    Email: (required: will not be published)

    Comments:

    Remember my personal information

    Notify me of follow-up comments?

    Submit the word you see below: