Keep Right Blog
Think outside the box

There’s much to be said for the value of looking outside our day-to-day worlds for ideas and inspiration. Events spur an abundance of diverse perspectives that won’t cross our minds plugging away on a “normal” business day.  Thinking “outside the box,” is easier said than done if we—and our team members—never get out of the cubicle or conference room.

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December 20, 2013  ·   3 Comments   ·  Permalink

Have you given thought lately to why partners choose to work with you, or not? Are they being pushed a hard sale or invited to investigate a solution that introduces new ways to address typical customer problems?

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December 10, 2013  ·   1 Comment   ·  Permalink

This month’s message is about making it as simple as possible for prospective partners to apply to your partner program. Because your application process is one of the first operational connections your potential partners have with you, you want that experience to be a favorable one, or minimally, without pain.

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October 18, 2013  ·   2 Comments   ·  Permalink
lost businessman

Channels jobs, in particular, can be nebulous, especially when delineating between sales and marketing functions.  Here are five tips to ensure your channels resources get to end-of-job with minimal distraction and can traverse effortlessly through the coming   season.

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September 10, 2013  ·   1 Comment   ·  Permalink

Communicating unfavorable news requires intestinal fortitude, authenticity, regularity, and a little humor.  May you rarely have to call upon those tips in resolving issues for your partners (or otherwise)!

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July 25, 2013  ·   1 Comment   ·  Permalink

How well-oiled is your partner engagement machine for making a significant difference in time to and cost of that first customer sale, partner satisfaction and enthusiasm?  Here are some surefire themes and questions to check whether your partner engagement machine is operating optimally.

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June 24, 2013  ·   1 Comment   ·  Permalink

Influence Channels are often undervalued because they’re not always a direct path to the customer.  Sometimes they’re hard to find, which makes your investment in them hard to measure and rationalize.  But, to forego that investment can be the difference between growth and stagnation.

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May 13, 2013  ·   Post Your Comments   ·  Permalink
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