Keep Right Blog

While loyalty is a worthy objective, more often, it’s a natural outcome of a healthy partnership.

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April 5, 2012  ·   7 Comments   ·  Permalink

Partner programs are notorious for adding stuff to enhance the partner experience, and with that “stuff” comes the weight of complexity. While enhancing your program is essential, minimizing touch points in favor of a well-defined partner experience will keep your partners from running the other way.

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February 23, 2012  ·   5 Comments   ·  Permalink

Partner support and, particularly, issue resolution can be a thankless job. When done well, a solid relationship will thrive through the good times and bad.

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February 2, 2012  ·   8 Comments   ·  Permalink

While getting it right with Sales isn’t always easy, it’s critical to your successful partner business proposition.

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December 22, 2011  ·   11 Comments   ·  Permalink

While some partners may be good for short-term revenue, they may not be good for your business in the long run. The cost of managing a demanding relationship can exceed the benefit of all that revenue.

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December 1, 2011  ·   11 Comments   ·  Permalink

To help assess how healthy your partnership is with any one leading partner, you may want to ask yourself the following questions:

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November 10, 2011  ·   10 Comments   ·  Permalink

Ultimately, the size of the company, product complexity, and breadth of partner operations determine the degree to which you can specialize, but it’s important to recognize that one person cannot typically deliver all of these functions well. The more precise you are in your channel job description about what you need, the better the results and the happier the newly recruited employee will be.

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October 20, 2011  ·   8 Comments   ·  Permalink
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