Keep Right Blog
Five best practices ensure every partner marketing dollar is working for you.

Partners are bombarded daily with information about myriad vendor products, programs and offerings.  So, here are five sure-fire best practices to increase your time to market, minimize partner headache (or worse, apathy), and ensure every partner marketing dollar is working for you.

Read Full Post

April 10, 2013  ·   1 Comment   ·  Permalink

With spring right around the corner, which for many is a time of renewal and anticipation, we share four ways to breathe revitalization into your partner retention plans. Investing in your existing partners to keep them energized about and committed to working with you is smart business.

Read Full Post

March 4, 2013  ·   1 Comment   ·  Permalink

Communicating in today’s environment challenges traditional mores around planning and “controlling the message.” Simply put, asynchronous and mobile communication is messy and uncomfortable. Yet, to sit it out is not an option, so what are you going to do to get in the game?

Read Full Post

February 1, 2013  ·   1 Comment   ·  Permalink

Knowing the “hidden costs” that partners consider before partnering with you will help you craft a compelling business proposition and minimize objections from the get-go. Maximize your opportunity to recruit new partners and ensure a solid fit from the beginning.

Read Full Post

November 8, 2012  ·   2 Comments   ·  Permalink
Wearing too many hats

In many companies today, employees are asked to wear multiple hats, sometimes distracting from the core competencies for which they were hired.  Take Channel Marketing, for instance.  The primary function (Marketing) is implied in the title, yet it is not uncommon to see channel marketing people playing the role of channel account manager.  So, at the risk of stating the obvious, here is a reminder of five core skills that go into the channel marketing role.

Read Full Post

October 1, 2012  ·   8 Comments   ·  Permalink
Channels Credibility Boosters

There should be no doubt about the importance and value of credibility to an organization.  So, in the event that credibility is important to your channels team, we offer five important ways to boost your organization’s capital.

Read Full Post

August 27, 2012  ·   Post Your Comments   ·  Permalink

Building capacity and competency through partners is a natural outcome of growth, and a desire to scale your business cost effectively. When was the last time you took a step back to analyze and anticipate how business partners can help you grow?

Read Full Post

July 26, 2012  ·   2 Comments   ·  Permalink
page 3 of 6 pages  < 1 2 3 4 5 >  Last ›