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Wearing too many hats

In many companies today, employees are asked to wear multiple hats, sometimes distracting from the core competencies for which they were hired.  Take Channel Marketing, for instance.  The primary function (Marketing) is implied in the title, yet it is not uncommon to see channel marketing people playing the role of channel account manager.  So, at the risk of stating the obvious, here is a reminder of five core skills that go into the channel marketing role.

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October 1, 2012  ·   22 Comments   ·  Permalink