Keep Right Blog

It’s inevitable, somewhere along the way partnerships encounter roadblocks and speed bumps that get in the way of forward momentum. While day-to-day partnership challenges can be distracting, many of them are not worth the excitement they generate.  So, it’s critical that you have a way to prioritize the issues most important to your partner’s growth with you, much like you do with customers.

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June 21, 2012  ·   7 Comments   ·  Permalink

Emerging growth companies seek partnerships often to associate with a well-known brand or a big fish in order to lend credibility to their own company. Sometimes, however, there’s such a mismatch in company values, the partnership results in frustration, wasted time, and damage to the emerging company’s own brand in the process.

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June 7, 2012  ·   12 Comments   ·  Permalink